27/10/2022
Xero Shoes
CASE STUDY Insight Xero Shoes is spreading the movement of barefoot running in the US and around the globe. Since its creation, the footwear brand has converted tens of thousands of runners and outdoor enthusiasts by bringing to life products that focus on offering athletes a more natural feel and […]
27/10/2022
Rudsak
CASE STUDY Insight Rudsak is an outdoor fashion br…
26/10/2022
Johnny Was
CASE STUDY Insight Johnny Was is a high-quality, boho-chic clothing brand that entered the Chinese market in 2021. Johnny Was partnered with WPIC to oversee the company’s entry into China. Together they were able to distinguish the brand in the highly competitive Chinese fashion market. CASE STUDY Actions Focusing primarily […]
26/10/2022
Timex
CASE STUDY Insight The China timepiece market has become the largest globally, creating significant opportunities for international brands. WPIC helped Timex, an iconic American watch brand, to establish its presence in the Chinese market through engaging social media campaigns and creative collaborations with other popular fashion brands such as Cynthia […]
26/10/2022
Monos Travel
CASE STUDY Insight Monos luggage advertises itself as “the best travel companion”. Chinese consumers are among the most active travelers in the world. Monos luggage saw this as an opportunity to start traveling with Chinese tourists. The 2020 global travel restrictions led young Chinese travelers to explore the beauty of […]
26/10/2022
Hydro Flask
CASE STUDY Insight Hydro Flask is a drinkware and outdoor accessories brand popular among millennials and generation Z. Their success around the world is partially attributed to its popularity among many social media stars, especially on platforms like TikTok and Instagram. The brand is successful, not only because of rising […]
23/10/2022
Suva Beauty
CASE STUDY Insight Chinese Gen-Z consumers’ …
14/10/2022
Juice Plus+
CASE STUDY Insight The health and wellness sector is booming in China, as growing awareness of taking care of one’s well-being is leading consumers to invest more in products and solutions that promote healthy lifestyles. Fortunately, foreign brands enjoy a reputational advantage in this space. Juice Plus+ specializes in fruit […]
16/09/2022
Grande Cosmetics
CASE STUDY Insight Whether we’re discussing AR, VR, or the broader “Metaverse”, mixed reality has become one of the most talked-about trends in the world of marketing, and China is no exception. The line between our physical and digital worlds are constantly being blurred, and consumers in the market are […]