The China timepiece market has become the largest globally, creating significant opportunities for international brands. WPIC helped Timex, an iconic American watch brand, to establish its presence in the Chinese market through engaging social media campaigns and creative collaborations with other popular fashion brands such as Cynthia Rowley & Poizon.



In 2020, as COVID halted the world of fashion, WPIC and TIMEX launched the “We Don’t Stop” campaign in China, to inspire their consumers to stay active and keep chasing their dreams – despite the challenging times.

Launched in collaboration with Chinese celebrities and influencers, as well as several KOLs and KOCs, the campaign resonated well with consumers and created a large amount of user generated content for the TIMEX brand in the Chinese market.