21/02/2024
New Roots Herbal
CASE STUDY Insight Localizing content for a North American health supplement brand across multiple countries in Asia, such as Japan, Korea, China, and Singapore, demands a nuanced approach that acknowledges diverse cultural norms, regulatory landscapes, and consumer preferences prevalent in each market. While maintaining the brand’s core identity and messaging, […]
26/07/2023
BlendJet
CASE STUDY Insight 0In an effort to enhance brand …
06/03/2023
OTO CBD
CASE STUDY Insight The Japanese CBD market is still new and specialised, but it has great potential. This market is still developing, as the first CBD product (CBD oil) was launched in Japan in 2016. Given how consumer demand for natural and functional foods and products is growing substantially, CBD […]
06/01/2023
NuFace
CASE STUDY Insight Douyin, China’s leading short f…
08/12/2022
Rudsak
CASE STUDY Insight One of China’s most notab…
30/10/2022
Hello Bello
CASE STUDY Insight International child / baby / maternity products have historically been some of the highest-demanded foreign goods in China. With most parents in the market still raising only one child, the care and attention given to their baby is amongst the highest in the world. This is not […]
30/10/2022
Grande Cosmetics
CASE STUDY Insight Grande Cosmetics is a beauty brand that has designed and developed world leading eyelashes and eyebrow serums that “help you to have longer, more luscious looking lashes”. As beauty trends are rapidly evolving in China and becoming more aligned with global standards, they have recognized the unique […]
30/10/2022
Microbiome Labs
CASE STUDY Insight The importance of gut health is gaining more and more traction in China when it comes to health and personal care. Chinese consumers are, along with the rest of the world, taking further steps to stay healthy by taking care of their gastro-intestinal systems. Microbiome labs are […]
30/10/2022
Owlet
CASE STUDY Insight No matter where you are around the world, the parenting journey is a challenging one. While the joys of seeing a child grow are uplifting, the accumulated stress driven by a lack of sleep that comes from being a new parent can be difficult. To help parents […]
27/10/2022
Diva Cup
CASE STUDY Insight Feminine hygiene and menstruation are still relatively taboo topics in China. While the conversation has started to open up among a certain demographic of Chinese women, the ability to discuss the challenges experienced by women is still not open to most. This created an opportunity for a […]