CASE STUDY

Context

Chinese Gen-Z consumers’ desires for self-expression and independent thinking is growing. The rising interest in sub-cultures, such as gaming, cosplay, nightlife, music, and visual arts, has led to many opportunities for niche brands like Suva Beauty, a modern make-up and lifestyle brand, in the Chinese market.

CASE STUDY

Actions

WPIC created the campaign “We Are Queens” to help Suva connect with Chinese youth. 

Growth of Douyin followers 0 to 20,000 (in 3 months)


Total engagement of  150k (clicks, likes, comments)


Campaign reached a total of 20M impressions


Sales conversion of 2.5% (over 3k units sold)