China
Fjorda
Super-Charge Your Vitality
CASE STUDY
Context
Fjorda, a distinguished omega-3 supplement brand hailing from Norway, faced the challenge of making waves in the competitive Chinese health supplement market. With numerous local and international brands vying for consumer attention, Fjorda needed a strategic approach to establish itself as a trusted source of omega-3 supplements, educate consumers on their health benefits, and drive product adoption.
CASE STUDY
Actions
Partnering with health professionals and wellness platforms, we aimed to boost credibility and expand Fjorda’s reach. Focusing on promoting wellness, Fjorda collaborated with experts to educate consumers on the benefits of omega-3 supplements for heart health and cognitive function. Leveraging scientific evidence, we emphasized product quality to build trust. Influencers showcased the benefits of supplementing with Fjorda by integrating their products into daily routines. Through social media channels, Fjorda engaged health-conscious consumers with educational content and testimonials, fostering community involvement. Additionally, we employed social commerce strategies, allowing consumers to seamlessly purchase products through platforms like Douyin WeChat and Xiaohongshu, enhancing convenience and accessibility.
Launched over 200 collaborations with industry-relevant influencers across Xiaohongshu, Douyin and WeChat
Generated over 3M impressions and 145,000 engagements on various social channels
Helped to scale the brand to one of the fastest growing brands on China’s social commerce platforms
