12/06/2024
Loop
CASE STUDY Context Loop Earplugs, a premium earplug brand recognized for its innovative design and comfort, faced the challenge of establishing a foothold in the competitive Chinese market. With a plethora of local and international competitors, Loop needed to devise a branding strategy that would resonate with Chinese consumers, increase […]
05/06/2024
Versa Gripps
CASE STUDY Context Versa Gripps, a leading brand for functional fitness accessories, faced the challenge of establishing its presence in the burgeoning and competitive Chinese fitness market. With a multitude of fitness brands and equipment vying for attention, Versa Gripps needed a strategic approach to resonate with fitness enthusiasts, drive […]
21/02/2024
New Roots Herbal
CASE STUDY Context Localizing content for a North American health supplement brand across multiple countries in Asia, such as Japan, Korea, China, and Singapore, demands a nuanced approach that acknowledges diverse cultural norms, regulatory landscapes, and consumer preferences prevalent in each market. While maintaining the brand’s core identity and messaging, […]
30/10/2022
PMD Beauty
CASE STUDY Insight As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant […]
30/10/2022
Advocare
CASE STUDY Insight Advocare brings health supplement products focused on providing energy, supporting nutritional support and other various benefits to consumers. For a brand like Advocare which promotes its product through healthy lifestyles, having a strong presence on social media is crucial. It can help connect with niche consumers and […]
30/10/2022
Advocare
CASE STUDY Insight Advocare develops health supplement products focused on providing energy, supporting nutritional support and other various benefits to consumers. It’s also a lifestyle brand that inspires consumers to stay active in their life and in their community. While growing their brand in China, it was important to Advocare […]
30/10/2022
New Roots Herbal
CASE STUDY Insight New Roots Herbals rank among North America’s industry leaders for innovative, evidence-based natural health products. Combining a team of naturopathic practitioners and doctors with some of the best science and nature has to offer, they have developed a large range of products which have a lot of […]
30/10/2022
New Roots Herbal
CASE STUDY Insight New Roots Herbals ranks among North America’s leaders for innovative, evidence-based natural health products. Combining a team of naturopathic practitioners and doctors with some of the best science and nature has to offer, they have developed a large range of product which have a lot of appeal […]
30/10/2022
Microbiome Labs
CASE STUDY Insight The importance of gut health is gaining more and more traction in China when it comes to health and personal care. Chinese consumers are, along with the rest of the world, taking further steps to stay healthy by taking care of their gastro-intestinal systems. Microbiome labs are […]
30/10/2022
Fjorda
CASE STUDY Insight China has surpassed Europe as the second-largest Omega-3 market in the world. Chinese consumers have adopted Omega-3 supplements as part of their healthy diets, and an interest for top quality fish oil has rapidly risen. Among the top concerns for Chinese consumers is the size of the […]