Advocare develops health supplement products focused on providing energy, supporting nutritional support and other various benefits to consumers. It’s also a lifestyle brand that inspires consumers to stay active in their life and in their community. While growing their brand in China, it was important to Advocare not only to sell its products, but also to establish a similar lifestyle brand which made them successful in the US market.
Community activations are one of the special capabilities of Creative Labs. Having developed partnership withs gyms and fitness centers across all major markets in China and APAC to support brands in the health and fitness category, Creative Labs has been able to launch a series of offline activations. One of its most successful activation is taking place with the group 17 Fitness based in China. Creative Labs by WPIC helped Advocare to develop a partnership to launch monthly community events that serve to promote new products and position the brand as an active leader that takes its consumer’s health to heart.