As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant value in order to drive engagement and, ultimately, convert.
The Chinese cosmetics market is the second largest in the world. This encouraged PMD Beauty to partner with WPIC, executing a campaign photoshoot for their products sold in the Chinese market. In order to ensure the campaign resonated with local audiences, WPIC ensured the photoshoot was tailored to the preferences of China’s beauty product consumers.