The importance of gut health is gaining more and more traction in China when it comes to health and personal care. Chinese consumers are, along with the rest of the world, taking further steps to stay healthy by taking care of their gastro-intestinal systems. Microbiome labs are one of the leaders in the field of probiotics. They offer a variety of probiotic products aimed at gut health optimization and healthy living, including a pioneer product in the spore-biotic category.
WPIC helped Microbiome Labs establish a presence in the Chinese market and helped raise Chinese consumers’ awareness of the importance of gut health and the benefits of probiotics. WPIC put in place both an online and offline marketing strategy in China for Microbiome Labs, which raised the brand’s awareness in China. In preparation for 11.11, the largest e-commerce festival in the world, WPIC helped to launch a large activation promoting Microbiome Labs and its hero product through a multi-channel media placement, including OOH advertising, elevator advertising, social media, and live-streaming.