Chinese food culture is one of the richest in the world. Cooking is an important part of Chinese culture and the Chinese people take great pride in their home-cooked dishes. Home and kitchen appliance brands like Vitamix have had great success in Asian markets, but also need to adapt their marketing and content to match local consumer preferences to succeed.
Working together with Vitamix and chefs across China, Creative Labs by WPIC created a series of localized recipes, combining iconic Chinese ingredients with global techniques and influences. Our talented illustrators developed handcrafted campaign key visuals that paired Vitamix mixers with staples of Chinese cuisine. This campaign, launched in coordination 11.11 E-commerce festival generated a high level of interest which helped Vitamix become the best seller in its category.