20/06/2024
Kimchi Chic
CASE STUDY Insight KimChi Chic, a vibrant and inclusive beauty brand known for its bold and colorful makeup products, aimed to carve out a niche in the competitive Chinese beauty market. Recognizing the growing demand for innovative and expressive makeup among Chinese consumers, KimChi Chic tailored its messaging to resonate […]
13/06/2024
LE MONDE GOURMAND
CASE STUDY Context Le Monde Gourmand, a fragrance brand known for its captivating scents and elegant packaging, faced the challenge of establishing its presence in the competitive Chinese fragrance market. With a myriad of domestic and international fragrance brands competing for attention, Le Monde Gourmand needed a strategic approach to […]
11/06/2024
iS Clinical
CASE STUDY Context iS Clinical, a luxury skincare brand known for its innovative, science-based products, sought to strengthen its presence in the competitive Chinese skincare market by engaging consumers through localized and culturally relevant strategies. The brand aimed to increase awareness, engagement, and sales by leveraging influencer marketing and key […]
06/03/2023
OTO CBD
CASE STUDY Insight The Japanese CBD market is still new and specialised, but it has great potential. This market is still developing, as the first CBD product (CBD oil) was launched in Japan in 2016. Given how consumer demand for natural and functional foods and products is growing substantially, CBD […]
06/01/2023
NuFace
CASE STUDY Insight Douyin, China’s leading short f…
30/10/2022
Grande Cosmetics
CASE STUDY Insight Grande Cosmetics is a beauty brand that has designed and developed world leading eyelashes and eyebrow serums that “help you to have longer, more luscious looking lashes”. As beauty trends are rapidly evolving in China and becoming more aligned with global standards, they have recognized the unique […]
27/10/2022
PMD Beauty
CASE STUDY Insight As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant […]
26/10/2022
Tarte
CASE STUDY Context Promoting beauty products on Chinese e-commerce platforms such as Tmall requires constant innovation to stand out on consumers’ digital shelves. The Chinese beauty industry is very competitive and will reward brands who pay attention to details, both in terms of product, but also in terms of branding, […]
23/10/2022
Suva Beauty
CASE STUDY Context Chinese Gen-Z consumers’ …