The Japanese CBD market is still new and specialised, but it has great potential. This market is still developing, as the first CBD product (CBD oil) was launched in Japan in 2016. Given how consumer demand for natural and functional foods and products is growing substantially, CBD brands have every right to be bullish on their growth potential in Japan. Furthermore, due to Japan’s regulatory policies around locally produced hemp, most brands offered in Japan’s CBD space are foreign.
OTO CBD, the world’s #1 CBD oil, recognized the opportunity to launch in the Japanese market and decided to engage with Japanese consumers through an integrated digital marketing campaign, executed by Creative Labs. In order to do that, WPIC developed a highly engaging mini-program inside of LINE, Japan’s #1 messaging platform.
OTO CBD offers premium products to Japanese consumers. In line with that premium positioning come premium expectations from consumers, who want to interact with brands through platforms and channels with which they are familiar.
Working with WPIC’s expert UI/UX designers and our Japan digital marketing, our Creative Labs division developed an immersive LINE experience to engage with new followers who want to learn more about the OTO brand, and provided easy access to a digital commerce platform for those who want to purchase products.
With the combination of a fully localized landing page, a well-though out loyalty program and, effective content marketing, the LINE account is now set to drive brand awareness and conversions for OTO in Japan.