Grande Cosmetics is a beauty brand that has designed and developed world leading eyelashes and eyebrow serums that “help you to have longer, more luscious looking lashes”. As beauty trends are rapidly evolving in China and becoming more aligned with global standards, they have recognized the unique opportunity to market their premium products to Chinese consumers looking for safe, high-quality beauty products.
While planning their China market launch with WPIC, our team identified the need for Grande Cosmetics to develop a more localized image to better connect with the preferences and needs of local Chinese consumers. While maintaining their global premium brand identity, Creative Labs casted Chinese models that could present aspirational looks for Grande Cosmetics target audiences. We worked together to develop creative assets that are going to help the brand Tmall flagship store and social media accounts to be connected with local beauty standards.