CASE STUDY Insight Douyin, China’s leading short f…

Hello Bello

CASE STUDY Insight International child / baby / maternity products have historically been some of the highest-demanded foreign goods in China. With most parents in the market still raising only one child, the care and attention given to their baby is amongst the highest in the world. This is not […]

New Roots Herbal

CASE STUDY Insight New Roots Herbals rank among North America’s industry leaders for innovative, evidence-based natural health products. Combining a team of naturopathic practitioners and doctors with some of the best science and nature has to offer, they have developed a large range of products which have a lot of […]

Microbiome Labs

CASE STUDY Insight The importance of gut health is gaining more and more traction in China when it comes to health and personal care. Chinese consumers are, along with the rest of the world, taking further steps to stay healthy by taking care of their gastro-intestinal systems. Microbiome labs are […]


CASE STUDY Insight Chinese food culture is one of the richest in the world. Cooking is an important part of Chinese culture and the Chinese people take great pride in their home-cooked dishes. Home and kitchen appliance brands like Vitamix have had great success in Asian markets, but also need […]

PMD Beauty

CASE STUDY Insight As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant […]

Xero Shoes

CASE STUDY Insight Xero Shoes is spreading the movement of barefoot running in the US and around the globe. Since its creation, the footwear brand has converted tens of thousands of runners and outdoor enthusiasts by bringing to life products that focus on offering athletes a more natural feel and […]


CASE STUDY Insight Promoting beauty products on Chinese e-commerce platforms such as Tmall requires constant innovation to stand out on consumers’ digital shelves. The Chinese beauty industry is very competitive and will reward brands who pay attention to details, both in terms of product, but also in terms of branding, […]

Juice Plus+

CASE STUDY Insight The health and wellness sector is booming in China, as growing awareness of taking care of one’s well-being is leading consumers to invest more in products and solutions that promote healthy lifestyles. Fortunately, foreign brands enjoy a reputational advantage in this space. Juice Plus+ specializes in fruit […]

Grande Cosmetics

CASE STUDY Insight Whether we’re discussing AR, VR, or the broader “Metaverse”, mixed reality has become one of the most talked-about trends in the world of marketing, and China is no exception. The line between our physical and digital worlds are constantly being blurred, and consumers in the market are […]