30/10/2022
Hydro Flask
CASE STUDY Insight Hydro Flask is a drinkware and outdoor accessories brand that’s popular among millennials and members of Gen-Z. Their success around the world is partially attributed to its popularity among many social media stars, especially on platforms such as TikTok and Instagram. The brand is successful, not only […]
27/10/2022
Rudsak
CASE STUDY Insight Rudsak is an outdoor fashion br…
26/10/2022
Monos Travel
CASE STUDY Context Monos luggage advertises itself as “the best travel companion”. Chinese consumers are among the most active travelers in the world. Monos luggage saw this as an opportunity to start traveling with Chinese tourists. The 2020 global travel restrictions led young Chinese travelers to explore the beauty of […]
23/10/2022
Suva Beauty
CASE STUDY Context Chinese Gen-Z consumers’ …