21/02/2024
New Roots Herbal
CASE STUDY Context Localizing content for a North American health supplement brand across multiple countries in Asia, such as Japan, Korea, China, and Singapore, demands a nuanced approach that acknowledges diverse cultural norms, regulatory landscapes, and consumer preferences prevalent in each market. While maintaining the brand’s core identity and messaging, […]
06/03/2023
OTO CBD
CASE STUDY Insight The Japanese CBD market is still new and specialised, but it has great potential. This market is still developing, as the first CBD product (CBD oil) was launched in Japan in 2016. Given how consumer demand for natural and functional foods and products is growing substantially, CBD […]