21/06/2024
Vitamix
CASE STUDY Context We helped Vitamix introduce its brand to the health-focused Chinese market. Recognizing the rising interest in health and wellness, we tailored Vitamix’s messaging to align with local dietary trends and preferences. By partnering with health professionals and collaborating with wellness-focused platforms, we aimed to enhance brand credibility […]
06/06/2024
Tabasco
CASE STUDY Context TABASCO® recently introduced a new brand positioning, communications strategy, and visual branding system aimed at GenNOW consumers. This refreshed approach underscores TABASCO® as a legendary hot sauce thatuniquely energizes food. To amplify this new brand identity, TABASCO®’s global strategy leverages paid media and collaborations with popular food KOLs. Recognizing […]
30/10/2022
Vitamix
CASE STUDY Insight Chinese food culture is one of the richest in the world. Cooking is an important part of Chinese culture and the Chinese people take great pride in their home-cooked dishes. Home and kitchen appliance brands like Vitamix have had great success in Asian markets, but also need […]