China has surpassed Europe as the second-largest Omega-3 market in the world. Chinese consumers have adopted Omega-3 supplements as part of their healthy diets, and an interest for top quality fish oil has rapidly risen. Among the top concerns for Chinese consumers is the size of the Omega-3 capsule, the concentration level of Omega-3 in each supplement, as well as the effect of the supplement on one’s breath. Fjorda, a brand from Norway, has developed a new product that addressed those concerns, offering high-concentration, odorless small capsules with specific functions.
Fjorda and WPIC were able to adapt Fjorda’s image to the Chinese consumer through a Norweigan-themed photoshoot of the product line, playing on the Chinese consumer’s fondness for foreign health products. WPIC and Fjorda also leveraged Norway’s positive image when designing the brand’s premium packaging for the Chinese market.