Litter Robot is an innovative brand in the pet industry. The company has created a series of high-tech self-cleaning cat litter boxes. For cat lovers with busy lives, Litter Robot ensures they have one less chore to do and their precious pet can ‘’take care of business’’ in a luxurious environment.
Most people in major Chinese cities live in apartment blocks. This means that their beloved cats are ‘’indoor cats’’. Litter Robot saw this new market as one of great potential for their brand. WPIC was able to ensure Litter Robot’s successful presence in the Chinese market by creating localized content for Chinese social media, building and deploying KOL campaigns, and executing offline events and product demonstrations.